We Are Led By The Nose So Make It Light
Of all of our senses, our sense of smell is the most powerful and usually the first sense to be make us aware of our surroundings. We may hear and see things at a distance, but we smell things in our immediate environment. It is because of the immediacy of our sense of smell that the scent marketing companies have made a fortune. Scent marketing is as old as the first perfume distilled from a rose petal. Scent marketing is as profitable as the first 120 dollar an ounce bottle of toilet water as it was called. As the old saying goes, the way to a man’s heart is through his stomach. But his nose has to appreciate the aroma first.
Methods of infusing our living space with a scent of our choice and to suit our purpose have evolved. Bouquets of fragrant violets, scented candles, perfume atomizers in bedrooms were some of the earlier and simpler forms of scent systems. From the natural ways of dispensing pleasant and pleasurable scents, we now have the option of buying scent machines. The scent machine maker, ScentCommunication has a product called the ScentDiffuser.Aircon that works through your air conditioning. Another one of their scent machines is their ScentCube that gives the buyer the availability of choosing the fragrance and the scent diffusion for their area.
Their scent machine working through your air conditioning allows the dispersal of fragrance for up to 27,000 square feet of space. That would bring the scent systems up to par with the sound systems that are available in work areas and in stores.
Scent systems as a powerful marketing strategy appears to be in its infancy.