October 12, 2009

The ad group wanted to land a big client so they pulled an all nighter.

“Scent systems and scent machines” that was the topic the AD4U firm had recently accept. A large manufacture of scent systems and scent machines had come to the AD4U firm only a few weeks early and had asked what they knew about scent marketing. What they knew about scent marketing was very little but never the less AD4U was able to land the client because they were great at pitching ideas. Now the marketing guys at AD4U were in a panic, they hadn’t expected to actually get the client and they were caught off guard. Scent marketing was something they knew very little about and so everyone was in a rush to learn as much about scent marketing, scent systems and scent machines as quickly as possible. This was a huge client for them; nearly everyone in the company was working day and night on this one project. The client had given AD4U only one week to come up with something amazing or else they would pull the deal and go elsewhere. AD4U had never lost a client and wasn’t about to lose one now especially when it was something as lucrative as scent marketing. AD4U was incredibly good at delegating tasks so they broke up into several teams each handling a different aspect of the campaign. With only one day to go until the deadline was up AD4U was putting on the finishing touches to what they believed to be an amazing ad campaign. Taking a short break the ad guys sat around the conference room thinking of what this client could mean to the company.