How Google Ad words Works
Google Ad words is an automated method of search engine marketing. It is a pay-per-click program that places sponsored listings above or to the side of the regular search results.
This is a great way to get your website seen with very little effort and no knowledge of search engine optimisation. You simple write a few ads, designate keywords that relate to your site, and set a monthly budget. As long as there is money in your budget, your ads will run automatically.
The amount you pay depends on the popularity of your keywords. Google sets the amount charged per click, and changes it routinely. You may wish to keep an eye on the amount being charged for your keywords. You may also wish to change your ads occasionally to bring in additional traffic.
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